Work / UD Trucks
Transforming a brand space into a stage for innovation.
Client
UD Trucks Corporation
Industry
Automotive / Commercial Vehicles
Services
Event Production · Creative Direction · Scripting
Attendees
280 Global Leaders
Location
UD Experience Center, Ageo, Japan
The Challenge
UD Trucks planned to host its 2019 Leadership Summit at its headquarters in Ageo, Japan — welcoming 280 global leaders for a firsthand look at its Level 4 Autonomous Driving technology.
With a major media event scheduled just one week later, the company faced a clear operational challenge: how to create a high-impact event space that could serve both occasions without duplicating resources, inflating costs, or compromising the experience for either audience.
"The brief was to make 280 of the world's most demanding automotive executives feel like they were at the edge of the future — on a budget that required us to be very clever about how we used the space."
The Solution
As event producer and creative director, Insentiv was responsible for the overall run-of-show, including stage design, programming, content and materials creation, exhibit setup, and, importantly, budget management.
In close collaboration with UD Trucks' corporate communications team and partner agencies, the venue was transformed into a fully multifunctional event space that served both the Leadership Summit and the media showcase the following week. The summit generated overwhelmingly positive responses from participants, with the management team declaring it the finest summit they had ever had.
Key Responsibilities
The Outcome
The event earned overwhelmingly positive feedback from participants and was hailed by UD Trucks' own leadership as their most successful summit to date.
