Work

RITTER SPORT

CASE STUDY: RITTER SPORT Colors your moments, like no other

The Ask
With just 12% brand awareness and limited accessibility in Japan, Ritter Sport needed to introduce its bite-sized Tiny Treats product to a new audience—health-conscious, mid-career women looking for everyday moments of indulgence. The challenge: build traction quickly and creatively, using a modest budget and minimal existing presence.

The Solution
In collaboration with enndaruma, we crafted a brand strategy that positioned Tiny Treats as a “colorful escape”—a premium yet accessible chocolate to brighten the day. The campaign focused on two key objectives: drive awareness and spark community engagement.

Key elements included:

• Follow & Repost campaigns on X (Twitter) to rapidly grow visibility and followers
• Influencer seeding to promote authentic product moments tied to lifestyle and wellness
• Programmatic advertising on Instagram and X to drive foot traffic to Lawson, Natural Lawson, Seiko Mart, and Plaza retail locations
• Messaging pillars highlighting affordability (¥158), portability, and premium flavor

The results:

• 2,900+ Twitter community members gained within five months
• Strong engagement and product resonance, especially among the target demographic
• High recall and trial intent, despite limited media spend

The campaign successfully introduced Tiny Treats to the Japanese market—building awareness, driving trial, and establishing Ritter Sport as a vibrant and relatable brand for everyday indulgence.