Work

Bridgestone

CASE STUDY: Bridgestone CSR Communication Platform

The Ask
In 2017, Bridgestone set out to align its global workforce around its CSR vision—anchored in the company’s mission to “serve society with superior quality.” To bring this to life internally, they introduced six Management Fundamentals focused on three pillars: Mobility, People, and Environment. The goal: create a shared understanding and inspire action across all regions.

The Solution
Partnering with Bridgestone’s global communications team, we developed a comprehensive internal platform that included:

• A dedicated global website featuring employee-driven stories from local and international CSR initiatives
• Video messages from senior leadership, including the CEO, to reinforce the importance of the Management Fundamentals
• Brochures, posters, and a handbook to support internal rollout across regions
• A content strategy and engagement program built from interviews with senior management and communications leads

The platform unified CSR messaging across the organization and enabled employees to connect with Bridgestone’s global mission in tangible, relatable ways.

See the live archive:
Bridgestone Global CSR Communication Page (2017)